Below is a series of articles that will help with your transformation to a data-led business.
Why you should be running regression analysis against your ecommerce data
As the internet becomes more central to most marketplaces, eCommerce and online sales are following suit.Read more
How improving your website’s readability can help to boost your brand online
It’s something you may not think about, but how simple and pleasant the text on your website is to read can impact your search engine rankings and online trafficRead more
The rise of data and analytics in the NFL
The use of data analytics in the NFL has been evolving for several decades, and has only recently found its way into the mainstream coverage of the sport.Read more
How to use regression analysis to predict business performance
Regression analysis is a statistical method that can provide insight into the relationship of two or more variables, and how impactful they are on each other.Read more
Data and digital disruption in the investment property industry
The central tenets of property investing have generally been, and will likely always be: where to acquire property, when to develop, and when to sell.Read more
How data is increasing innovation in the financial services industry
The financial services industry - whether that’s banks, advisors, insurers, managed funds, or other entities - has often been on the frontier of data analytics and evidence-based analysis when it comes to managing money.Read more
How do companies traditionally measure brand health, and what is the future?
Brand health has been an important aspect of running a business for all of human history, whether or not people have called it by that name. Brand health simply means the overall standing of your brand in the market.Read more
How data and analytics is shaping the NBA
At the highest level of professional sport in the US, in the corridors of an NBA team’s headquarters, every decision is a billion dollar decision.Read more
What is sentiment analysis and how can it help your business?
What is the first thing you think of when you hear the word “data”? Numbers. While we love numbers at Museo, they aren’t the only basis for data-driven analysis.Read more
How to measure the return on investment of your blog content
Statistics show that 43% of people don’t measure the ROI on the content they are producing, meaning they are actively and consistently creating content blindlyRead more
How seasonality impacts digital
Each year, CMO’s and business owners plan out their yearly marketing budgets and campaigns to maximize brand awareness, increase revenue, and grow their business.Read more
Why you should trust your data to drive success out of COVID
Due to COVID, many businesses both small and large have been filled with uncertainty of late. Which has resulted in budgets getting tighter, having fewer resources, and the need to be more creative with budgets and make them go further.Read more
How analytics will improve your golf game
Whether semi professional or a weekend warrior, you can start to break down and improve your gameplay and handicap using data that you yourself are creating.Read more
Why business data is useless without insight
A plethora of data is now accessible to every business owner, big or small. Everyone has access to their own sales, google analytics, and even market data.Read more
Why every business should complete a digital competitor analysis
A digital competitor analysis compares what you are doing in digital against both your direct and indirect competitors. it looks at how you compare in every angle of digital.Read more
The power of the brand in a digital era
In a time where companies are moving more of their advertising spend to digital channels, Marketing Managers and CEO’s are often left wondering how the power of the brand fits into this new world of advertisingRead more
What is data privacy and why is it important?
The privacy of personal data has always been important but is increasingly becoming more important due to the growing application of it.Read more
How to create data driven content
Data driven content is the practice of using analytics and data to inform a content marketing strategy.Read more
Why SEO needs to be part of your brand strategy
SEO generally focuses on increasing the traffic from non-brand searches, but ignores how your brand is presented in search.Read more
Why you should use predictive analytics in marketing
Marketers and business owners generally use historic analytics and data to inform future decisions on where they should spend their money to get the best return on their investment.Read more
How to optimise your SEO for zero click searches
Devising an SEO strategy can be complicated and time intensive when you are solely competing against other websites and brands, but it is becoming increasingly harder to get organic traffic to your website as you are now also competing against Google.Read more
What happens to your SEO when you rebrand?
So you decided to rebrand your company and with that comes a new logo, visual identity, new name, and ultimately domain name for your website.Read more
Why you need to adopt a localised digital strategy
With borders closing internationally for the foreseeable future, people in New Zealand are going to have to spend their hard earned money locally. This means both in-store and online retailers, cafes, and tourism providers need to have a greater focus on consumers in their local market.Read more
How to measure organic website growth accurately?
There are multiple ways to increase and grow digital awareness and sales. The one that requires you not to spend an ounce of media spend however is organic growth.Read more
How does Google collect data on you?
In the midst of elections and political movements being influenced by data and analytics, people are wondering how much personal data the likes of Facebook, Google and Amazon actually have on them? It isn’t just your web history and age that these goliaths store on their servers, it’s in fact a whole lot more.Read more
Using Search Console to inform your organic SEO strategy
When people think of creating an SEO strategy, they usually turn straight to a technical audit, potentially some local SEO and then quickly move to a basic content strategy.Read more
The Rise Of Amazon Advertising
For so long in the digital media industry there has been a duopoly owned by Facebook and Google. Combined these companies make over 100 billion in advertising revenue each year.Read more
Out of the agency and into the lab
No longer is it acceptable to just place media whether that’s on social, digital and traditional channels and hope for the best praying that the creative you push out works.Read more
How to protect your brand online
Large amounts of the organic traffic that comes to your website is someone searching specifically for you or your brand.Read more
Optimising your website for voice search in 2020.
We all know someone that has recently purchased the latest Amazon or Google speaker, or who is obnoxiously asking Siri questions while sitting on the train.Read more
Why you aren’t using Google My Business correctly
Upwards of 40-50% of Search is local based. What this means is that it is someone looking for directions to a store, place or product locally.Read more
What metrics are you optimising toward?
Anyone who sells anything online jumps over the moon when they get their first sale, and so they should it’s an incredible feat.Read more
How to do SEO for your podcast and rank in Google.
Podcasts are the new way to publish content in 2020. With over 700,000 podcasts currently online, users are seeing podcasts as the new way to consume content and information.Read more
How To Win An Election Using Data
Everyone has heard of Cambridge Analytics and how they helped Trump become president and influenced the brexit decision.Read more
Why you need to begin measuring your brand
Brands spend millions each year on marketing and growing their brands.Read more
How to write long form content
There are infinite ways that you can produce content. However the most effective content for the web hasn’t changed, and long form is still king.Read more
What is a UTM code? And why it is useful?
Every marketer and business pushes out creative, content and ads online at some point in their career.Read more
Why you need to care about website optimisation as much as your digital advertising
Digital advertising is great for a number of things, but what marketers and business owners primarily like to use this medium for is sales.Read more
Why is it important to use google analytics?
Google Analytics is a free tool that every business owner should be using and incorporating into their marketing efforts on a daily basis.Read more
What is data visualisation?
Data has become a commodity that is now more valuable than oil. There are whole industries designated to capturing, sorting, making sense, and selling this sought after product.Read more
What are the different types of Search Intent?
Keyword Research is still well and truly a fundamental component of any content strategy and website build.Read more