At Frankly, we’re all about making data meaningful. In this space, we share our insights, observations, and expert takes on everything analytics, digital strategy, and data-driven decision-making that drives growth.
So, you’re a relatively successful New Zealand or Australian business, revenue is growing, and you think it’s time to expand overseas.
Read moreThe connection between online and offline performance has become crucial in the modern business landscape. Today, there is a direct, measurable link between users searching for a nearby product or service and visiting a related business.
Read moreThe relationship between brand health and company performance is a crucial one. A strong and healthy brand can help drive business success, while a weak or damaged brand can have a negative impact on a company's performance.
Read moreIf you have been listening to the news over the past 12 months, at some point you would have heard something along the lines of ‘third-party data and cookies are leaving the internet so you are going to have a hard time doing anything in digital, let alone grow.
Read moreRecently, multi-channel attribution modelling in marketing has gained significant prominence. The term is now familiar to everyone, signalling a shift in how we measure the performance of media and creative spend.
Read moreIn many respects, the internet is like an open book. Most information is just a click or two away, and a wide array of research and analysis tools are at your fingertips at any time.
Read moreSomething that we emphasise at Frankly is that “you can’t manage what you can’t measure”. Every business with a digital element has information coming at them from all angles, yet many fall short at honing in on the key data points and measuring them effectively.
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