Our process - How we work
We believe in being agile—constantly optimising, adapting, and collaborating closely with you to achieve the best results.
Research & Strategy
Every great outcome starts with a strong foundation. We begin by understanding your business, market, and audience. Through in-depth research, competitor analysis, and data-driven insights, we develop a tailored strategy that aligns with your goals. Whether it’s digital marketing, data analytics, or media planning, our strategies are built for impact, ensuring you stay ahead of the curve.
- Strategy Workshop
- Business Planning
- KPI Setting
- Analytics Audit
- Tech stack Audit
- Ads Audit
Implementation
Strategy is nothing without execution. We put plans into action with precision and agility, leveraging cutting-edge technology, digital platforms, and data-driven solutions. From launching campaigns to optimising digital experiences, our focus is on delivering measurable results while remaining flexible to adapt to new opportunities as we see them.
Frankly Analytics has been instrumental to the development of our company’s marketing strategy. Their data-driven insights and strategic recommendations helped us uncover new opportunities and make informed decisions across the new regions we were seeking growth.
Measure, Report & Adjust
Success isn’t static—it’s measured, analysed, and improved. We track key performance indicators, dive deep into analytics, and provide transparent reporting so you can see what’s working and where to optimise. By continuously refining our approach based on real-time data, we ensure your digital and marketing efforts remain effective, efficient, and ahead of your competition.
Our services - We cultivate a culture where data-driven insights fuel transformative business and digital decision-making.
With our range of services, we empower you to push boundaries and achieve results.
- Digital Strategy. We develop tailored digital strategies that align with your business goals, leveraging data-driven insights to drive growth. Our approach includes market and competitor analysis, customer journey mapping, and omnichannel planning to ensure your brand reaches the right audience at the right time.
- Paid Digital Advertising. We specialise in Google Ads, social media advertising (Meta, LinkedIn, TikTok), and programmatic display ads. From lead generation to remarketing, we optimise campaigns for performance, engagement, and conversion.
- SEO. We cover everything from technical SEO audits and on-page optimisation to keyword strategy and local SEO. Our focus is on sustainable growth, helping you rank higher and attract quality visitors.
- Analytics & Measurement. We implement Google Analytics (GA4), set up conversion tracking, Google Tag Manager and create insightful dashboards to measure campaign success. Our analytics services provide clear, actionable insights to optimise your digital performance.
- Media Mix Modelling. We use data science to analyse how different channels contribute to conversions, helping you allocate spend more effectively for maximum ROI. We use a variety of statistical methods from regression analysis to Bayesian probability theory to find insights and correlation.
- Data strategy. We help you structure, analyse, and activate your data to drive smarter business decisions and optimise performance. From data governance to advanced analytics, we ensure your data is accurate, accessible, and aligned with your goals – turning raw information into real insights.
Tell us about your project
Our offices
- Auckland
South British Insurance Building Level 6.
7 Shortland Street.
Auckland CBD, Auckland 1010.
New Zealand. - Sydney
8 Queen Street.
Woollahra, Sydney 2025
Australia