Guesswork to Growth: Aotea's Digital & Data Story

Client

Aotea Health is a premium New Zealand skincare brand rooted in Māori traditional medicine. Based on Aotea (Great Barrier Island), the brand crafts natural, handmade skincare and wellness products using native botanicals like kawakawa, kūmarahou, and mānuka.

Challenge

Aotea was ready to scale. With a growing customer base and strong brand identity, the opportunity was there — but the data wasn’t telling a clear story. They needed to understand how customers were engaging across channels, what was really driving sales, and where to focus their energy to grow.

Approach

We began by diving deep into Aotea’s analytics and customer data — auditing their digital performance, identifying gaps, and mapping out the full customer journey. This research laid the foundation for a complete, insight-led strategy.

From there, we developed and executed a multi-channel growth plan. This included campaign design, digital media, conversion optimisation, and SEO — all grounded in the data and refined over time through testing and iteration.

Importantly, we worked closely with the Aotea Health team to ensure every decision reflected the brand’s values and long-term vision.

Results

• Record-breaking online sales during key retail periods

• Significantly improved return on ad spend across campaigns

• A clear, scalable digital marketing strategy grounded in performance data

Takeaway

When insight leads the way, growth follows. Our work with Aotea Health shows what’s possible when strategy, execution, and brand integrity work hand in hand — all starting with a clear understanding of the data.