How Datamars Livestock Unified Their Digital Analytics

Client

Datamars Livestock is a global leader in livestock management solutions, offering hardware, software, and data tools to help farmers manage animal health, productivity, and traceability.

Challenge

With a multi-site, multi-market digital presence and multiple internal teams using different tools, Datamars Livestock was facing a common but critical issue: their data didn’t line up. Metrics varied across platforms, reporting lacked consistency, and stakeholders were losing trust in the numbers.

They needed a single source of truth — and a clear strategy to get there.

Approach

We kicked off with a full analytics audit across key properties, including Google Analytics, Tag Manager, and CRM integrations. This uncovered key issues: tracking gaps, duplicate tags, inconsistent goal setups, and misaligned reporting metrics across teams.

From there, we rebuilt the measurement framework from the ground up:

• Standardised tracking implementation across global websites.

• Defined clear, consistent event and goal tracking structures.

• Aligned reporting KPIs with business goals across teams.

• Created custom dashboards for marketing, product, and exec teams.

We also trained internal stakeholders so the data could actually be used to make decisions — not just collected.

Results

• One source of truth for digital performance across global teams

• 100% increase in reporting accuracy across key KPIs

• Stakeholder confidence restored — with the data to back strategic decisions

• Reduced time spent on manual reporting and troubleshooting

Takeaway

For complex digital ecosystems, clarity is everything. With the right structure, even the most fragmented data can become a powerful decision-making tool — and that’s exactly what we built with Datamars Livestock.