Scaling with Substance: How Tronque Built a Smarter Digital Growth Engine

Client

Tronque is a luxury bodycare brand redefining beauty standards through clean, high-performance skincare. With a fast-growing eCommerce presence and a strong global following, the brand combines science-backed formulations with a bold, empowered ethos.

Challenge

Tronque was gaining traction fast — but scaling digital performance in a sustainable way required more than just bigger budgets. The team needed a clearer view of attribution, channel performance, and customer behaviour to fuel smarter decisions and unlock new growth opportunities.

Approach

We started by tightening the foundations: auditing the brand’s data layer, tracking setup, and key digital touchpoints. From there, we built out a more robust performance framework — enabling accurate reporting, sharper insights, and real-time decision-making.

Once the foundation was in place, we shifted into strategy and execution:

• Paid media planning and management

• Funnel optimisation and conversion insights

• Platform-specific creative testing and iteration

• Lifecycle marketing strategy to improve retention and LTV

Every move was tied back to performance, with weekly reviews and constant refinement across platforms.

Results

• ROAS uplift across paid channels through better targeting + creative

• Improved CPA through full-funnel optimisation

• Accurate attribution and tracking restored confidence in decision-making

• A scalable reporting setup for future growth

Takeaway

With the right data foundations and a disciplined digital strategy, fast-growing brands like Tronque can scale with clarity — not chaos. We helped Tronque build a smarter digital engine, designed to grow with them.