Building A Business Part 2 - Defining Our Purpose

Over the past month we have had a lot going on at Frankly. Some really good stuff, some challenging stuff, and as always a whole bunch of exciting stuff!

Building a brand is something we have never really considered at Frankly. Our sole focus has always been building a business including a client base, product suite, and processes to allow for further growth at speed. All the while looking through the lens of “how can we provide more value and innovation to our clients at a faster pace”.

But while doing this, I missed one giant blind spot, ‘what do we want Frankly to be?’ And, not only this, but what do we want the brand to be? When focussing purely on growth and scale you forget about these things as you are occupied spinning metaphorical plates, and driving things in an upwards trajectory.

However, having a business purely for growth isn’t enough of a reason to have a business (well at least it’s not a sustainable one). We have spent some time thinking, perusing and discussing ideas with a whole range of people to determine our purpose. As a result, we have decided that the core reason Frankly exists is to push the boundaries of how people think, challenge traditional ways of doing things, and really drive innovation for our clients to give actual business value. We want our client base and partners to be the most innovative, informed and insightful in the market and our weapon of choice to help do all this is data, and actionable insight based off of this data. That is what gets me out of bed in the morning, gets me excited to work on complex problems, and gets us excited to meet and work with our clients. We want to challenge our clients, which at times can be uncomfortable, but we also want to embed ourselves so we can gain true understanding and work together to get to where we need to go!

What’s also exciting is our Frankly Insights product is about to launch within the next 10 days. We already have a bunch of clients and people using this tool, and in short it is designed to make you the smartest person in the room at short notice. We have over 1000 statistically backed insights and over 25 broad industries that make starting a project, going into a sales meeting or even a board meeting all the easier. We will send out further communications on this inside the next week, but if you’d like to have a chat and see how Frankly Insights could benefit you, email me directly and I would be more than happy to run you through it.

As always, please never hesitate to reach out to any member of the Frankly team, or myself directly as we love to hear from you and all the exciting things that you are up to, and how we may be able to help!